Assignment 2: Film case study institution research

Your chosen film:

1)What film have you chosen?
The film that I chosen is Captain America: Civil War.

2)Why did you choose this film in particular?
The reason why i chose this film is because I'm a big fan of Science fiction/Action movies because its intense and hero moments that inspire you to help others if they are in need.

Institutional background: 

1)What was the film studio or production company behind your chosen film? E.g. Warner Brothers, Paramount etc.
The film studio or production company of my chosen film is Marvel Studios



Who was the distribtutor for the theatrical release of the film in the UK? 
The distributor for the theatrical release of Captain America: Civil War in the UK is Walt Disney Studios.



No brand loyalty:

1)What genre does your chosen film fit into?
The genre of my chosen film is Action, Adventure, Sci-fi.


2)How can you tell it fits that genre? Be specificwith reference to the trailer
All three of these genres have a good part or scene in the trailer.In the trailer there was lots of action such as fighting scenes, explosions, chasing etc. Also there was adventure scenes such as missions, finding people. Finally there was also sci-fi in The trailer like futuristic scenes, people flying, special powers and many more.

3)Does your chosen film have any stars or a director that are known for that particular genre?
The stars that are known in this particular genre are Chris Evans, Robert Downy Jr, Scarlett Johansson, Jeremy Renner, Don Cheadle. The directors that are known are Anthony Russo and Joe Russo.




It's all a matter of timing:

What was the UK release date for your chosen film?
The UK release date for Captain America: Civil War is April 29th 2016.

2)When did the first trailer appear on YouTube for your movie? Find the earliest example you can and embed it in your blog.  
The first movie trailer for Captain America: Civil War that appeared on YouTube was 10 months ago.





3)What other examples of marketing (teaser trailers, main trailers, newspaper or TV interviews etc)Can you find for your chosen film from before the film's release date?
Other examples of marketing I can find are advertising, interview with the stars or directors in the film, signs and social media.


Its a social thing:

1)What was the word-of-mouth like for your chosen film? If you can’t find tweets (probably blocked) use the IMDB user review rating or the Rotten Tomatoes Tomatometer rating to judge whether the public have given the movie a good review.
Many people disliked the movie because new characters out of no where came without a good purpose. But some people really enjoyed it and they thought it was the best movie. These people may be a big fan of Captain America movies. In my opinion, the movie is a 7/10 becuase it was too long and the storyline was quite boring.


2)Find three quotes (no more than 25 words each) from user reviews of your movie to create a picture of what the public reaction to the film has been. Post them on your blog.
The fist quote "The WINTER SOLDIER is the best MCU film, but its sequel has a serious identity crisis" The second quote " I would give it 0/10 But had to settle for the lowest which was 1/10. This movie is as inconsistent as it is poorly written" The last quote "This is by far the best superhero movie"



Risky business:

1)What was the original budget for your chosen film?
The original budget for Captain America civil war was $250 million.

 
2)How much money did the film make in the opening weekend?
The film made  $179,139,142 in the opening weekend.

3)How much money has the film made in total? (Look for the subheading ‘Gross’ which has the total box-office earnings listed).
In total the film made $408,084,349.


4)For a film to be considered a box office success, it needs to make at least two-and-a-half times the budget in box office takings. Using this method, was the film you have chosen a success? (Or, if it's a recent release, do you expect it to be a box office success?)
Captain America Civil War is considered a box office success because the budget is $250 million where as the total gross is $408,084,349.




Stars in their eyes:

1)What films has the director previously directed? Are they in the same or similar genres?
The first director Joe russo have similar genres that he directed such as crime and mainly comedy. The second director Anothony russo is Joe russo brother which they both make the movies together.


2)Who is the main star in the film?
The main star of Captain America: Civil War is Chris Evans.


3)What other films has the main star appeared in? Are any of the films similar to the one you are researching?
The main star Chris Evans appeared in similar movies such as science fiction, romantic movies and rarely comedy movies.


4)Are the stars or the director or writer mentioned in the trailer for the film? The stars have been mentioned in the movie trailer but no directors or writers havent been involved in the trailer.