Central image:
In this film poster they have used a central image to represent the new characaters that will be in the film. The real names of the new characters in Captain America: Civil War are Scarlett Johansson ( Black widow) Sebastian Stan (winter soldier) Anthony Mackie(Falcon) and Don Cheadle(War Machine). These special characters affect the whole film so you should keep an eye on them. As well as the film poster showing us the new characters, it also shows who they will be fighting during the movie by placing the characters directly opposite their enemy. This will attract the audience as they want to see who the new characters are in the film.
Title:
The title for this movie trailer is called Captain America: Civil War. From the audience perspective its a genre of science fiction/action. The title also indicates what type of movie it is. Additionally the word in the title" America" also shows the audience it relates to the background colour scheme of red,blue and white which is the colour of the American flag.
Tagline:
In this film poster they have a tagline "UNITED WE STAND.DIVIDED WE FALL." this signifies that if we are together we will stay strong and if we are divided we will lose. In other words it inspires unity and collaboration. This tagline makes the audience image what kind of story line it will have in the film.
Release date:
In some/every film posters should give us an advanced date of when the film will be out. This can give us a chance to book the film and be one of the first ones to see it. Captain America:Civil War movie release date is on the 6th of may 2016. This makes the audience know what date the movie is and they can take a day of work or depending on the range of ages in advanced so they can see the film.
Stars:
In film posters they should give us some celebrities to show us who will be in the film. In this film poster they gave us 10 stars to look at in the film. These 10 stars are Chris Evans, Robert Downey JR, Scarlett Johansson, Sebastian Stan, Jeremy Renner, Don Cheadle, Anthony Mackie, Paul Bettany, Elizabeth Olsen and Daniel Bruhl. This explains to the audience who are the main characters to watch in the film.
Production blurb:
The production blurb is information on who created the film and etc.This may be important to some audiences as they may want to know who is the director and etc.
Film trailer key conventions
In this trailer they have used a clear layout and opening to the trailer.At the beginning it starts off with someone narrating and then shows the institutional logo which is called "Marvel". Later on it then follows by introducing the main character Chris Evans and also including dialogue between the scenes of the trailer. During the middle and end some action occurs with sound also displaying the release date which is the 6th of May 2016. A few scenes of fast cuts appear during the fighting/action scenes and the music becomes more intense during the fight but then cuts off at the end of the title of the movie.At the end of the trailer they introduce a final character and then suddenly showing social media, release date and many more. This movie did not include the name of the people in the trailer which could mean that these characters are already well known around the world. These character are Chris Evans and Robert Downey JR which they are well known in Marvel movies specifically.
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